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Link popularity
Search engines want to deliver high quality results to
their users, and one of their ways of doing this is to
look at how popular a site is and ranking popular sites
higher.
Their reasoning is that popular sites are of higher
quality than less popular sites.
One way of finding out how popular a site is, is by
looking at how many other sites link to it. Search
engines think that a site that has many inbound links is
more popular. And, of course, in some cases they're right.
If you want to improve your search engine ranking, you
should therefore try to increase your link popularity.
In other words, you should get other sites to link to you.
Find sites that deal with similar topics and ask them if
they can put up a link at their site in exchange for a
link on your site.
Link
Exchange Program
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